Meet Nihad Aassimi, a dedicated advocate for rural empowerment in the captivating High Atlas Mountains. As a Cooperatives Officer, Nihad passionately merges business acumen and digital expertise to uplift local communities. Inspired by the simplicity of the Amazigh community, she finds solace in nature and takes joy in contributing to the flourishing rural economies of her homeland.

On an academic front, Nihad earned her Bachelor’s degree from Sultan Moulay Slimane University in Beni Mellal, followed by a Master’s in Business Management and Digital Transformation at Hassan 1st University in Settat, further solidifying her commitment to making a positive impact.